Transform Yourself In The New Era Of Financial Services 
Banking 2020 

Discover the competitive strategies of banks in all corners of the world.

Understand industry challenges and new insights to help you grow and transform.

Get ready for Banking 2020 & beyond.

Contents of Banking 2020
1. Understanding the global banking industry

  • The six key megatrends impacting financial services
  • By the numbers
  • By location
  • Where does the money come from?
  • Two key divisions
  • Banking and the global economy
  • Banking and technology
  • Emerging entrants
  • Industry statistics
  • The rapid growth of electronic payments

  • 2. Industry challenges

  • Growing competition from within the industry
  • Huge competition from outside the industry
  • Increasing customer expectations
  • Job losses
  • Digital transformation
  • Cyber-risk
  • Regulation
  • China’s growth
  • Consolidation in financial services
  • Loan losses
  • Increased technology costs
  • Cost structures
  • Public perception
  • Quantitative easing
  • Scaling back
  • Brexit
  • Climate change

  • 3. How do you grow and transform in this changing environment?
  • The customer is now making the rules
  • Growth opportunities
  • Target client and market
  • Research
  • Approach
  • Needs analysis
  • Summarizing the situation
  • Finalize
  • Obtaining a yes
  • Realizing revenues
  • Management
  • 4. The future

  • The massive impact of technology
  • Staffless and paperless branches
  • The future workplace
  • Staff training and upskilling
  • Cloud computing
  • Artificial intelligence
  • The internet of things
  • Open banking
  • APIs
  • Apps
  • Social payments
  • Facial recognition
  • Video in banking
  • Blockchain
  • Self-driving cars
  • Spin offs and side bets
  • Long-term thinking

  • Appendix: Competitive strategies
  • U.S.A.
  • China
  • Asia
  • Australia
  • UK
  • Canada
  • Germany
  • France
  • South America
  • Middle East
  • India
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    This book explores the major trends, challenges, and opportunities affecting banking and its employees as we move to 2020 and beyond, and importantly provides insights on how you and your business can grow and succeed in the new environment ahead.
    Learn About The New Era Of Financial Services
    Banking 2020 gives you a detailed overview of the current global commercial banking industry and important ideas and insights to boost your sales and obtain growth in an increasingly competitive and complex environment.
    Learn who earns what in the U$2 Trillion Global Commercial Banking market
    Compare strategies of competitors in all corners of the world
    Determine your own strategies for growth and success
    What other readers had to say..

    Just finished reading, easy to read but lots of thoughtful information. No hesitation recommending it.😊
    It's a good read - well researched & topical, written with a refreshingly original voice
    Great read Mark. Congratulations on the book.
    Grant Johnstone
    Vice President - Specialist Sales
    Elena Ryabko 
    Head of Strategic Partnerships – Crypterium

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    About Mark Swain
    Mark Swain is a banking business advisor and fintech investor with over 25 years of financial services,payment and strategic sales experience at executive level with companies such as American Express, ANZ Bank and Ingram Micro.

    His international banking career spawned $10 Billion in new transaction values mandated and over $100 Million of profits won in the financial services & technology industries.

    Mark is deeply passionate about the combination of customer focus, sales process discipline and innovation in financial services to create opportunities for the unbanked and underprivileged and the businesses that serve them.

    His financial services TRANSFORM sales methodology is available at and he can be contacted through

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